Argentina Ends Registration Requirement For Promotions

Profession:Global Advertising Lawyers Alliance (GALA)

February 13 2018 - Earlier this month, the government of Argentina dissolved the National Lottery, which had required advertisers to register sweepstakes and contests that are conducted in Argentina. As a result, at least for now, Argentina no longer requires sweepstakes and contests to be registered.

"This is a great opportunity for local and foreign companies interested in launching contests and promotions in Argentina," said Paula Pfizenmaier, Partner of Randle Legal in Buenos Aires, Argentina. "We have to wait and see whether a new registration requirement will be instituted."

Previously, only local companies or foreign companies with a local branch properly registered in the country were able to request the registration of a sweepstakes or contest. As a result, it...

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